Field Museum Rebrand

The Field Museum is a natural history museum located in Chicago, IL. Founded in 1894, its mission is to connect people to the natural world and the human story. The Field Museum currently houses nearly 40 million specimens and artifacts, and employs hundreds of scientists, researchers, and archivists who work across 4 different departments in order to learn and educate on the natural world.

Identity Systems revolved around two projects: a simple logomark for an assigned business, and a larger identity system created for a cultural institution of our choosing. While we worked on developing our logos for project one, we were simultaneously tasked with meticulously researching our chosen organizations; this research, as well as our final deliverables, were packaged into PDF presentations. Both of them are available to download below, if you want to take a look.

Applications