Field Museum Rebrand

Project Details

Course Structure

Identity Systems revolved around two projects: a simple logomark for an assigned business (which you can view here), and a larger identity system created for a cultural institution of our choosing. While we worked on developing our logos for project one, we were simultaneously tasked with meticulously researching our chosen organizations; this research, as well as our final deliverables, was packaged into a PDF presentation. Both of them are available to download below if you want to take a look.

Museum Background

The Field Museum is a natural history museum located in Chicago, IL. Founded in 1894, its mission is to connect people to the natural world and the human story. The Field Museum currently houses nearly 40 million specimens and artifacts, and employs hundreds of scientists, researchers, and archivists who work across 4 different departments in order to learn and educate on the natural world.

Mark in 3 different Sizes

Environmental

Stationary

Web Applications